For Immediate Release
CONTACT:
Richard Rawson, Psy.D.
JamboKids Company, Inc.
Tel: 703-759-0023
Cell: 703-599-1078
Fax: 703-991-9162
Richard@JamboKids.com
Great Falls, Virginia, May 28, 2008 — JamboKids launches new Direct Vendor
Ship (DVS) relationship with Target.com, allowing the specialty toymaker to
ship directly to Target’s online guests.
“We are very excited about this new vendor relationship and opportunity to
expand our specialty retail presence by partnering with strong Internet
retailers such as Target.com,” states JamboKids Founder, Richard Rawson,
Psy.D.
“It also signals a growing awareness of multicultural trends among retailers
who are aiming to recognize and address the changing face of America,” adds
Rawson, who views the new partnership as validation of the growing need for
toys that reflect the ethnic diversity of kids in the US.
As Americans become more attuned to their heritage and less likely to speak
only English, shopping malls have become more inclusive of Hispanic
Americans, African Americans, Asian Americans and increasingly Central and
Eastern European Americans, (CEEA).
The JamboKids dolls and storybook characters represent a range of cultures –
Asian, African, Hispanic, North American, and Russian – reflecting the
growing cultural diversity of our society. Through their adventures, they
learn life lessons and meet life’s challenges in positive and uplifting
ways, modeling social awareness, civic mindedness, and other virtues that
are universally valued by people across the world.
For parents and grandparents looking for fun, positive, contemporary,
relevant role models for their 3-8 year old children, JamboKids meets the
need head-on with their adventure stories and dolls that celebrate cultural
diversity and model positive character values.
The soft doll and soft cover book sets give parents, grandparents, and
caregivers an opportunity to cuddle up and bond with their kids and give
them the attention they crave. They also help stimulate interest in reading,
enhance language skills, promote one-on-one communication, build attention
spans and listening skills, and encourage a child's curiosity, creativity,
and imagination.
To learn more about JamboKids or its line of multicultural children’s toys
and resources for parents, call 703-759-0023 or visit online at
www.JamboKids.com.
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