Now that 45 percent of U.S. children under age 5 are part of a minority group, and as Americans become more attuned to their heritage and less likely to speak only English, demand is increasing for culturally relevant toys and products for Hispanic Americans, African Americans, Asian Americans and increasingly Central and Eastern European Americans, (CEEA).

JamboKids dolls and storybook characters represent a range of cultures — Asian, African, Hispanic, North American, and Russian — reflecting the growing cultural diversity of U.S. society. Through their adventures, JamboKids inspire kids to appreciate differences that they may encounter in our own culture and prepare them for a global world by modeling life skills and values that promote cognitive development, emotional maturity, social awareness, civic mindedness, and other virtues that are universally valued by people across the world.

JamboKids doll and book sets give parents, grandparents, and caregivers an opportunity to cuddle up and bond with their kids and give them the attention they crave. They also help stimulate interest in reading, enhance language skills, promote one-on-one communication, build attention spans and listening skills, and encourage a child’s curiosity, creativity, and imagination.

• Rachel
• Jazzie
• Anya
• Tilly
• Luz
• Niecey